Tech start ups target Dogs

Casper, a The bed-in-a-box business that launched as an e-commerce start up selling mattresses to us Humans in 2014, is now selling a version of their product to our Hounds!

News reports say the company spent almost a year watching dogs sleep to develop 110 prototypes, finally landing on one that they say the “Test Pups loved, because they feel like they are burrowing into it” Ahwwwww. Sweet.

But also very very clever as statistics say that U.S. consumers spend more than $60 billion a year on pet paraphernalia.

See what the puppies thought during testing in this video by Casper and their CEO.







Watch Video here.

Original Source Article: Bloomberg 


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